Drivers of Online Behavior

There's a great research paper on consumer behavior and trends in online and mobile behavior - just published by TNS Digital Life. Some interesting stats that speak to why Front Gate Tickets is dedicating resources to integrating with Facebook, Twitter and other social networks -- both online and via mobile phones. All mobile optimized ticketing sites Front Gate Tickets creates for venues, promoters, and festivals simply provide customers a way to purchase tickets at the end of the mobile event discovery process. This discovery has increasingly been via mobile -- at the expense of the more traditional computer session.  The following stats support what we are seeing:

* Mobile users spend on average 3.1 hours per week on social networking sites compared to just 2.2 hours on email.

* 26% of online consumers expect their use of social networking on a computer to increase in the next 12 months.

* 36% of survey respondents expect social networking via their mobile phone to increase in the next 12 months.

* Online consumers are, on average, spending more time on social networking sites such as Facebook and LinkedIn than on email.