Wednesday, February 16, 2011

Payback Could Be a Lollapalooza for Concert Promoters

Article about Front Gate's technology in RFID Journal:

Front Gate Tickets, a provider of promoting, ticketing and managing services for live events, has developed a radio frequency identification system to help concert producers track the flow of ticket holders entering their events, as well as offer a variety of additional services, such as VIP access, social networking for ticket holders, and demographic information regarding ticket buyers. The solution features tickets in the form of RFID-enabled wristbands that can be read at entrance gates, with the capability of being read by fixed or handheld interrogators throughout a park.

The company is based in Austin, Texas, and the first customer for its RFID solution was events-management firm C3 Presents, for use during the Austin City Limits Music Festival, held in October 2010. Passive high-frequency (HF) 13.56 MHz inlays, compliant with theISO 15693 standard, were embedded in Laminex wristbands worn by the festival's approximately 25,000 attendees. Front Gate Tickets indicates it selected HF inlays (in this case, those made with chips provided by Texas Instruments) rather than ultrahigh-frequency (UHF) inlays because the HF versions are considerably less expensive.

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