Monday, June 6, 2011

Coachella 2012 On Sale

Last Friday, Front Gate Tickets went on sale with layaway tickets for 2012 Coachella Valley Music & Arts Festival. The demand was incredibly high and some fans waited for a long time to buy tickets. To prepare for the event, we created a waiting room designed to keep fans as informed of their progress as possible. Historically, waiting rooms for high demand events provide concise information so that fans know where they are and why they are in wait.  But this year, Front Gate took steps to improve that user interface (better aesthetics) and messaging ("plenty of tickets are still available"), and even providing fans a game of Pong to play to help pass the time.  Front Gate will use feedback we received from fans to improve its waiting room experience for the many high demand events we ticket including Coachella, Lollapalooza, Foo Fighters and Yo Gabba Gabba fan club tickets, and Austin City Limits Music Festival. Hopefully everyone who wanted to buy tickets on Friday did so. If not, there are still tickets available for both weekends. Visit Coachella's website for links to buy.

Also, check out the recent feature in the LA Times that mentions Front Gate, shows a screen shot of our recent waiting room (with Pong) and talks about opportunities for artists and fans resulting from a second weekend of Coachella.

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